75 The Power of Parasocial Relationships in the Age of Loneliness
INFLUENCE
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The Rise of Social Media and Brand Interaction
With social media coming into the mix, news outlets or there you can connect with news folks in a even more personal way. It used to be really like top down, one way communication, and now it is more involved. And it's perceived as two sided. Even though the celebrity or that person with status doesn't really know as much about you as you know about them,. But you we still feels like, oh, they course know about me, wright. I can relate to them.
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