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Amazon.com
Acquired
The Internet Is Just Not the Internet as You Think About It Today
The store was supposed to be accessible via two different methods: the web and email. Jeff told Shell, hey, people are going to want to access this store via two different ways. He's like, I'm in this technology a lot. I don't think it's going to be an email based store. And by the time they had sort of gotten that stood up, it was clear that Jeff had lost interest in the email-based store. But it was almost like a posterist type approach where they're like, what if you could browse and buy from your email?
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