Apple Watch Faces - How to Install a Dot Watch Face on a Mac

There are at the very least, I think two web services or like apps that are like galleries for pre-made watch faces based on this functionality. The link is a dot watch face URL. If you right click on it and messages on the Mac and hit copy, you can. But when I put that into Safari and hit enter, it like tries to load a file. Like what is happening? I don't know.