From Blowouts to Business Expansion

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This chapter traces the captivating journey of creating a blowout salon, beginning with a mobile service aimed at mothers and evolving into a successful brick-and-mortar chain. The speaker reflects on early misconceptions, the challenges of rapid growth, and the strategic decisions between franchising and company ownership. The narrative culminates in the significant impact of the COVID-19 pandemic on the business's evolution, including the eventual sale of its product division.

Drybar co-founder Alli Webb turned her side hustle as a hair stylist into a business concept now thriving nationwide. She talks with host Jeff Berman about scaling Drybar, launching and then selling a hair care product line, and how she thinks about franchising. Alli also reflects on getting personal in her memoir The Messy Truth, and why she’s doing things differently in her new endeavor, a massage concept called Squeeze.

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