16min chapter

Masters of Scale cover image

Drybar founder Alli Webb’s messy truths

Masters of Scale

CHAPTER

From Blowouts to Business Expansion

This chapter traces the captivating journey of creating a blowout salon, beginning with a mobile service aimed at mothers and evolving into a successful brick-and-mortar chain. The speaker reflects on early misconceptions, the challenges of rapid growth, and the strategic decisions between franchising and company ownership. The narrative culminates in the significant impact of the COVID-19 pandemic on the business's evolution, including the eventual sale of its product division.

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