2min chapter

Straight Talk with Mark Bouris cover image

#6 Tim Doyle can convince you to click, buy and vote

Straight Talk with Mark Bouris

CHAPTER

The Importance of Optimizing Shopping Carts

I think the deeper you get into that stuff, like, look, we're passing an enormous amount of traffic through these websites. You know, single opt, single actors optimizing for their own outcomes. So I mean, there's a classic email flow, which is called a browser abandonment flow,. Which means if someone comes back to your website, having not purchased in a long time and then leaves your website, you can trigger an email straight to them. If you're not doing that, you're insane. But so that's me, the consumer gaming, the machine. Have you thought about that? Like, yeah. Even for election, you know, you could create 10,000 fake

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