i want to reframe technology around the fact that most new technology actually is just about introducing feedback that didn't exist before. And i would say, like a lot of new technology, is about putting new fad back loops in as well. I've been toying with the idea of writing a book specifically dedicated to feedback. It's what made arb and bs business even possible. That's what those algrons are able to do. A wish u really, i like the importance of it, i think.
Today my guest is Cliff Kuang, author of a fantastic book called User Friendly: How The Hidden Rules of Design are Reshaping The Way We Live, Work, and Play, which was called a "tour de force" by the New York Times. He was the Design editor of Fast Company, and Editor at Wired Magazine. From there he went on to work at Google as a Senior Staff Designer on an innovations team. Cliff is obsessive about the deepest challenges facing UX design today such as the metaphors that undergird what we do, the future of digital ecosystems, and the future experiences those ecosystems can unlock. Enjoy these topics and many more on this episode of Jorgenson’s Soundbox!
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Topics Covered:
- What Cliff is doing to change the entire landscape of user interface
- What a unicorn is within the design industry and why they’re a dying breed
- The universal problem of design
- What is “good” design
- How metaphor and feedback are at the core of user interface
- How design is empathetic
- Why we are in the ever-present of user interface
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