2min chapter

Hidden Brain cover image

A Conspiracy of Silence

Hidden Brain

CHAPTER

Preference Falsification

Preference falsification is the act of misrepresenting one's wants because of perceived social pressures. It aims specifically to manipulate the perceptions of others about one's motivations or dispositions. You may express your private preference to your spouse, to a close friend, and in public, project a very different preference. That's preference falsification.

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