The great sports media shake-up: Why leagues are ditching traditional broadcasters
StreamTime Sports
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Navigating the Complexities of Sports Media Rights Negotiations
This chapter explores the intricate negotiation landscape of media rights in the sports industry, showcasing varying perspectives on the sustainability of current media partnerships. It highlights the influence of market dynamics and the significant leverage tier one sports have in their deals, underscoring the importance of adept negotiators in the process.
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