4min chapter

StreamTime Sports cover image

The great sports media shake-up: Why leagues are ditching traditional broadcasters

StreamTime Sports

CHAPTER

Navigating the Complexities of Sports Media Rights Negotiations

This chapter explores the intricate negotiation landscape of media rights in the sports industry, showcasing varying perspectives on the sustainability of current media partnerships. It highlights the influence of market dynamics and the significant leverage tier one sports have in their deals, underscoring the importance of adept negotiators in the process.

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