Introduction

Is copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

Visit our website for the detailed episode recap with key learnings.

• ekaterinahoward.com — Ekaterina’s consulting website
• Finding the Right Message — a book by Jennifer Havice
• The Mom Test — a book by Rob Fitzpatrick
• Hannah Shamji’s YouTube channel — customer survey teardowns
• Coda — a great example of homepage copy
• How ClickGUARD got a 16% lift in conversions and identified its best-fit offer
• 12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen
• Follow Ekaterina on YouTube, Twitter, and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.