The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss cover image

Ashley Capps: Personal Styling and Shifting Business Models

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

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How to Increase Your Cost Per Acquisition

Cost per acquisition is just how much you have to spend on like marketing in order to get a client. And if your client, if the LTV, the lifetime value of a client starts at 2000, but has a lot of potential, it could potentially go up even more. I think people just have to really be open to just testing, trying different things and just really being patient and not expecting results overnight.

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