The Marketing Book Podcast cover image

467 Stop Starvation Marketing by Christine Slocumb

The Marketing Book Podcast

CHAPTER

Tower of Power: Clear Messaging for Growth

This chapter explores the Tower of Power methodology for growing a company through excellent marketing. It emphasizes the importance of clear, concise, and targeted messaging for different audiences and the need for everyone on the leadership team to be in agreement on the messaging. The chapter also addresses the cost associated with sending multiple unique messages and the strategic elements of messaging, visual branding, and marketing plans.

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