Strategic Customer Targeting

In this episode, we're tackling the dynamic and challenging world of acquiring new customers. As the final installment of our three-part series on customer acquisition strategies, we focus on the most discussed yet misunderstood segment: new customer engagement. We'll break down why pursuing new customers isn't always necessary for growth and how, in some cases, it's possible to double business size without them. Join us as we share our firsthand strategies and insights from managing multiple machine shops, proving that quality often trumps quantity in customer portfolios. From crafting perfect customer profiles to understanding the real costs of new customer acquisition, this episode is packed with invaluable tactics for business owners aiming to expand their reach without compromising their core base. Dive into the conversation with us and discover how to strategically attract new customers and enhance your growth potential.