174: Building award-winning e-moped and e-bike subscriptions in Sweden: Rickard Bröms of Vässla
Ride AI
Is There Still a Market for Subscriptions?
There still feels nascent, the subscription space for this. But I'm with you in the sense that I think the size of the market is just so much bigger than if you just sell them direct to consumer because of the cost upfront. And then it's different payback times depending on the model and taking equity money to buy vehicles is very, very expensive as dilution is the most expensive money you can ever get. Nowadays, I think you should be really, really have some respect to the current market because it has changed. It's so many layers. You have LPs and you have lenders and all of a sudden you have the government's interest rates and stuff. So it becomes
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