The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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B2B SaaS

I love that approach because I think, especially in the B2B context, so many of the people that you're selling to are passionate about a product. So like at Drift, we sell to marketers. Let's write our own content, but what if our blog becomes like this amazing place? Like how do we make it like first round review, you know, first round capital, their blog, amazing, best content right out there for a while? HowDo we make it feel like, holy shit, like they reached out and they want to like run my article on their blog? And that's actually meaningful for me because that means like, you know,. I'll be seen as

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