Have you ever considered building a project in public?
In this week's episode of the Niche Pursuits podcast, Noah Bragg shares his journey of launching, growing, and eventually selling Potion. It's a website builder built on top of Notion that lets users create optimized sites in minutes.
Noah started by using the "build in public" approach, sharing his progress and journey on Twitter. And with the support of an open-source community, his own software development experience, and a strategic marketing strategy grew the success story he shares today.
Here's a quick rundown of Potion (although you'll want to jump down the page to watch the full interview):
Noah initially priced the product at just $6 per site and gained his first 75 customers through Twitter.
Of course, he wanted to further expand his customer base and continue building awareness. So, he strategically launched on Product Hunt once he already had a bit of a community to help him promote and upvote it.
As Potion continued to grow, Noah focused on compounding growth and reducing churn.
There were lots of ups and downs throughout this process though and Noah does a great job of highlighting what seemed to work best for him.
In the end, he managed to reach $6k MRR (monthly recurring revenue) and sell it for $300k after just 2 and a half years of work.
Noah is now working on a new project in the crypto space called TrustScore which aims to provide data and content to help users evaluate and trust different crypto projects. He plans to share his progress on Twitter and YouTube, and may even continue the build-in-public approach that worked so well for him with Potion.
Noah's story is a great example of strategic planning and execution. And the way he thinks about things and solves problems will certainly help get the gears moving for your own projects.
Hope you enjoy!
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