The New York Times just reported the other day that Google started losing its sh** because Samsung came to them a few months ago and were like, we're actively considering removing Google as the default browser and putting Bing in. I mean, it's already happening. How the hell is advertising going to work in this world? This is why I can't get my head around. All of these businesses, all of these freemium models, all of the stuff that we grout with, podcast, everything, it's all funded by advertising. You don't need most of it anymore because you don't have the search, which drives it. And again, I think somewhere within this is partly