The Power of Headlines

There are formulas for headlines. I couldn't possibly begin to even do them justice, and i normally do two or three or four hours. We have tested one headline over another same amount of advertising. Doesn't always do 21 times, but i made myself 500 thousand dollars as a bonus performance fee in 30 minutes just by changing the headline on somebody's hat. It quintuppled the in ster sales that camero from the magazine. That's profound. And that's only one of the 50 different impact points we're talking about.