Temu's Bold E-commerce Strategies

This chapter explores how Temu, a rising Chinese e-commerce platform, is strategically penetrating Western markets amidst China's slowing growth. It highlights Temu's aggressive pricing, customer acquisition tactics, and promotional strategies that contrast with established giants like Amazon. The discussion also addresses the implications of U.S.-China trade relations on Temu's model, emphasizing challenges and opportunities in a competitive landscape.

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