Exploring how Shohei Otani's presence in MLB goes beyond talent by inspiring deep fandom among new and younger fans in Asia, with a focus on the strategic planning of international games and the business implications of including Asian players.
Major League Baseball has a big problem: it’s tapped out on new fans in the US. So it's looking abroad to Asia to bring in new ones. Japanese baseball prodigy Shohei Ohtani is crucial to that plan.
On today’s Big Take podcast, Bloomberg’s Janet Paskin discusses Ohtani’s meteoric rise, his $700 million contract with the Los Angeles Dodgers, and his pivotal role in the league’s global ambitions.
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