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2min chapter
Consumer Investing in 2022 (with Brian O'Malley of Forerunner Ventures)
ACQ2 by Acquired
Paid Channels or More Deliberate Marketing Channels?
I'm curious if someone's really trying to sort of get started on idea Would you recommend using paid channels first and then having a credible strategy to move to a blend of organic? Or should they try the arrived strategy and do it sort of on hard mode and try without paid. When we're talking to founders, we're really looking for as much data as we can get Recognizing that it's an imperfect picture.
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