The Importance of Integrity in Financial Advisors

Every family has a tragedy. Sometimes they talk about it and sometimes they don't. But when you have the intimacy of having worked with the family for years or decades even there is an opportunity to help them in a way that is going to improve their life far more than beating the S&P. Absolutely. It's truly holistic. I know a lot of people pay lip service but you really have to has to be all encompassing. And it has to be sincere and it has been putting the client first and their happiness first and everything else kind of falls out after that. Yeah,  I think I think that's exactly right. We our goal is financial advisors is not to try