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Storytelling for Persuasion: Insider Tips from James Ontra

Negotiate Anything

00:00

How to Be Better Closers and Persuaders During Negotiations

James Entre is the founder of Shuffler, a company that helps global enterprises manage slide libraries and make presentations easier. He talks about how storytelling can help us be better closers and persuaders during our negotiations. "Presentations are more valuable to the sale than all that TV advertising combined," he says.

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