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Selling Your Proposal: Getting the boss on board

No Bullsh!t Leadership

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Selling Your Proposal, Getting the Boss on Board

Every proposal needs a business case behind it, says John Boulden. All leaders need to speak the language of finance, especially when it comes to making investment decisions. There is never enough time, money and people to do everything you'd ultimately like to do so you have to rationalize. You've got to make choices. The essence of strategy is about choosing what not to do.

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