How to Build a Relationship With Your Customers

I get so frustrated with the ivory tower. We sit in our brainstorming meetings and we just come up and we sprout brilliance. But it doesn't matter if we love it. No, it's you're not the audience. Like we probably not even reading the end output. That's the crazy thing. I'm like, how many podcasts? And actually one of the things that we uncovered was that a lot of our customers don't really understand some of the core products. So we take it as red because we get them and we understand it. There's a mismatch there. And actually we could just make them realise how brilliant they are. Yeah,. They'd all probably try and