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QUIT: Why You Have to Give Up if You Want to Get Ahead

The Next Big Idea

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Don't Tell Them the Hard Things

"If you really want to be a great friend to somebody, tell them the truth so that they can actually achieve your goals in the long run," she says. "It's hard for us to distinguish between hard things that are worthwhile and hard things that aren't worth pursuing." The book is based on an interview with Nobel laureate Daniel Kahneman about why he thinks everyone needs a quitting coach.

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