SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
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The Instant Empathy Exercise
The P stands for the person you're writing to and you want to know as much as you can about them. Amplifying the cost of not solving the problem now is really important, Ray says. "I'm now 50 pounds lighter than I once was a few months ago because I realized I looked in mirror"
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Transcript
