How to Influence a Consumer's Decisions

Vincent Craldini wanted to be a waiter, but couldn't get the experience for it. Instead he worked as a bus boy and watched one particular waiter whose proceeds outstripped everybody else's by a lot. He would ange his strategy from situation to situation: imperious on date; cordial with married couple or clownish with kids. For large groups, he would ask the first person for an order, usually a woman. And no matter what she ordered, he would frown, lean down so everyone could hear, and say that's not as good to night as it normally is. Then he'd recommend something slightly less expensive from the menu. This, this and this