The Power of Narrative in Sales

🎙 ACTIONABLE TAKEAWAYS:

• Coach reps on storytelling—it’s a foundational skill that improves every sales conversation.

• Evaluate rep interview performance based on the questions they ask, not just their answers.

• Run mock pitches with target persona info—test prep, not product knowledge.

• Benchmark rep candidates one level below your best AEs to fairly assess potential.

ANDREW’S PATH TO PRESIDENT’S CLUB:
Head of Sales @ Superhuman Sr Director of Sales @ Scale AI Head of Global Email Sales & GTM @ Twilio
Manager Enterprise Sales @ Twilio

RESOURCES DISCUSSED:

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