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How to Make Your Business Thrive for $1 with John Meese

The Undefeated Marketing Podcast

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Is It a Sunk Cost Bias?

Frida Ghitis says she has learned to focus on the present rather than past. She is now using sunk cost bias in her own business as a way of making better decisions. 'I'm shocked at how many projects we didn't finish for good reasons, i have been much quicker to say, no, we're not doing that'

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