4min chapter

The Undefeated Marketing Podcast cover image

How to Make Your Business Thrive for $1 with John Meese

The Undefeated Marketing Podcast

CHAPTER

Is It a Sunk Cost Bias?

Frida Ghitis says she has learned to focus on the present rather than past. She is now using sunk cost bias in her own business as a way of making better decisions. 'I'm shocked at how many projects we didn't finish for good reasons, i have been much quicker to say, no, we're not doing that'

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode