Is It a Number or a Letter?

Emily: I remember this really a funny experiment you did, i believe, with david dunning many years ago. You asked people to see the difference between the letter thirteen and the capital letter b in an experiment. What we found was that people overwhelmingly interpreted that figure as, in fact, a letter. Their wish, their ire to get the orange juice by seeing a letter, by hoping that a letter appeared, actually led them to interpret that image in the more desirable way....