Combining Marketing Campaigns with Development Goals

The holidays are upon us, which means strategic planning is seriously heating up. Try as you might to enjoy your hot cocoa in peace, you’re already fielding ideas from colleagues about the marketing experiments you should try next season or the digital efforts your team simply needs to add to its list. 

Stay cool, arts marketers. We’re bringing you a special recording of our panel discussion from Boot Camp 2023 all about knowing when to say yes. And since it’s the holiday season, we’ll also take a look back at the year with all of you.

Empowered Decisions: Knowing When To Say Yes (1:25) - Sara Villagio from Carnegie Hall moderates a discussion with leaders from the Kennedy Center, the Apollo, and Sesame Workshop about how they innovate digital marketing strategies, inspire their teams, and question how best to use their (limited!) time.

End-of-Year Reflections (1:02:45) -  Hear from fellow arts marketers and Boot Camp attendees about their biggest learnings from the past year and what they’re most looking forward to in the months ahead.