5min chapter

Ecommerce Marketing School cover image

What Amazon’s Doing To Give DTC Brands A Major Boost In 2023 #531

Ecommerce Marketing School

CHAPTER

The First Matchmaking Tool for Brands and Influencers

Hashtag PADED is basically a dating service for brands and influencers. For the first time, Amazon sellers can now expand beyond brand followers and send free email marketing campaigns to reach their most loyal customers. The tool will be available at no cost in Seller Central. It's hard to believe I'm doing an episode on this show about tools Amazon is launching to promote D2C channels for their brands.

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