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Exploring Molson Coors and its Iconic Beer Brands

The chapter provides an in-depth analysis of Molson Coors, the second largest brewer in the United States, focusing on its major brands like Coors Light and Miller Light. It delves into the history, successful advertising strategies, acquisitions, and market positioning of Molson Coors and its famous brands. The conversation also touches on the competitive advantage of well-established beer brands amidst the challenges faced by startups in the beer industry.

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