The Difficult Decision to Securing Digital Rights for IPL

The last set of rights for IPL were tendered using a closed bid process where it wasn't an e-option. So curious, in that instance then with that closed auction, so typically is it always going to the highest bidder? And you also have negotiations with governing bodies where they are trying to find the best partner for their product and their properties but still want to extract maximum commercial value from the market. Different entities and different governing bodies follow different price discovery methods. Some will do as I said any auctions, some will do a closed bid and some will engage in private negotiations with interested parties. If it's a closed bid or an e-oxygen then it's effectively the highest