Behind Gym Doors | A Fitness Business Podcast cover image

234: The Real Reason The Majority of Americans Don't Work Out | Gym Sales Mastery Part 16

Behind Gym Doors | A Fitness Business Podcast

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The Politeness Pretense and The Real Competition for Gym Memberships

This chapter explores the tendency of adults to pretend to like something out of politeness, which often leads to them giving false reasons for not purchasing a gym membership. It sheds light on the increasing credit card debt in America and how people's spending habits at places like Costco, McDonald's, and Amazon compete with gym memberships. The chapter reveals that the money objection is often a cover for not liking the product or the presentation.

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