Episode 7: The price
Decoding Sales
00:00
How Do You Value Your Lever?
For early stage companies, highly value the logo, case study, quote, and reference ability of the customer. That is the most important thing you can focus on for your company. Once you have the lighthouse accounts or the strategic customers who you can throw out in a conversation that lends itself to scaling other conversations. In fact, there are some instances too, if you want to talk about specific discounts, you might even want a discount 80 to 90%.
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