Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.
They discuss
- Why Jason started SaaStr
- What makes a great VP of Marketing in SaaS and how to hire one
- How tech and SaaS have changed since 2020
- CROs vs CMOs
- Importance of alignment between the CEO and marketing team
Timestamps
- (00:00) - - Intro
- (05:08) - - Understanding the Importance of Revenue Goals
- (08:32) - - Evolving Motivations and Changing Perspectives
- (12:38) - - From Solopreneur to Founder: The Journey of Exit Five
- (16:34) - - The Challenge of Transitioning from Solopreneurship
- (18:33) - - Insights into Jason's Content Creation Process
- (21:17) - - Efficiency in writing: a five-minute rule
- (26:25) - - LinkedIn: A Haven for Text-Based Writers
- (27:51) - - LinkedIn's Good Community and Marketing Potential
- (32:11) - - Importance of Building Relationships in Business
- (36:56) - - Marketing Essentials: Brand, Field, Demand, Growth
- (39:33) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
- (42:38) - - Finding Alignment: The Role of Marketing in Company Leadership
- (46:50) - - CROs and Marketing
- (49:39) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
- (52:59) - - Event Planning
- (54:54) - - SaaStr: Connecting Founders and Revenue Professionals
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
