This chapter discusses Eileen Fisher's decision to expand her fashion line while maintaining simplicity and the challenges it posed. It covers issues such as department stores proposing separate lines and the need to gather feedback from core creatives. The chapter contrasts Eileen's approach with Kevin Sistrum's efforts to keep Instagram simple.
Simplicity is notoriously difficult, but it’s key to iterating successfully — and staying relevant. Featuring cameos from entrepreneur superstar Daymond John, and Instagram co-founder Kevin Systrom, this episode shares lessons from the timeless clothing brand, and its namesake creator, Eileen Fisher. During her 40 years at the helm, the company has scaled from a small shop on Madison Avenue, to one of the fashion world’s most recognizable, and sustainable brands.
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