E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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The Future of QR Codes and NFTs?
I can definitely see a world in the future at some stage, something like Inveterit, where as part of the membership program, you get issued an NFT that then becomes your universal pass to the brand for physical events. And so it feels very much like you guys would, looking forward, be that centralized hub of assets, both digital and physical. But I think that we're still too early for mass adoption when it comes to teas or crypto in general. If we look at a T-shirt brand or we look at, and I like to use the example of shoewear brands, basically, those brands aren't going to benefit right now.
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