The Luxury of Scarcity: Ferrari's Unique Market Dynamics

This chapter explores Ferrari's exclusive business model, focusing on the emotional connection and financial strategies that drive its success. It discusses the intricate processes through which potential buyers must engage with the brand to access high-demand hypercars, emphasizing the balance between passion and investment. The chapter also examines the fluctuating demand for luxury sports cars and the complexities within the Ferrari customer market, highlighting the nuances of ownership and brand loyalty.