3min chapter

The New Music Business with Ari Herstand cover image

How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

The New Music Business with Ari Herstand

CHAPTER

What Are You Looking for in an Artist?

What are you looking for in an artist when you're going to decide to work with them? Well, it's a case by case basis. But the number one thing that i'm looking for is do they have a vision for themselves and what kind of team do they have? And then, ah, you know, i've all that mixed in with obviously got to be a fan of the music. A lot of times, the music is the first thing that you hear.

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