The long term (E)
Akimbo: A Podcast from Seth Godin
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The Best Way to Get People to Stop Smoking Is to Make Sure That You Charge Lots of People a Tax on Cigarettes
If you want to change the behavior of a group of people, move all the stimulus forward. The best way to get people to smoke less is not to teach them that in 60 years, they're going to have lung cancer and die a horrible painful death. Human beings are really bad at the long run. But what's the other thing? Let's begin with this. If you want people to take action, you've got to compress it forward.
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