i think a lot of the market places that i see, they struggle because they go in and try to boil the ocean on day one. There's no reason master works dot io, a gray company, couldn't go into the adjacencies later. Substack is doing this. What a brilliant move by substack to get the fly wheel going. Incentives matter. O k, and people are going to follow the leaders office. If glen greenwald or eric comeris do it, if glen Greenwell does it, you get the idea. The mbea here says, any tips on family and friends? What will the agreement look like from non accredited