S2 E4 - Deep Dive on Building And Refining a Strong GTM Foundation
Stacking Growth | The B2B Marketing Podcast
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The Positioning Piece Has Got to Come in at Some Point
i keep coming back o the example of my last company, not to belabor this point, but we ere trying to create a new category. We activated a simple message that was, no more ashfords. And i think we ned more of that in b to b. There's been so much funding in this space that if you've got 30 or 300 thousand maretek providers, at a certain point ere not o survive.
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