Reggie Marable is the Head of Global Sales at Sierra, a conversational AI platform for businesses. Sierra enables companies like ADT, Sonos, SiriusXM, and WeightWatchers to build AI agents that transform customer experiences. The company has rapidly become a hypergrowth leader in Silicon Valley, recently securing a funding round that values it at $4.5 billion. Before joining Sierra, Reggie was the Head of Sales in North America at Slack and the Area Vice President of Enterprise Sales at Salesforce.
In Today’s Episode We Discuss:
02:50 “What I Learned from Failing Early as a CRO”
06:06 The Most Effective Sales Strategy and the BS Sales Methodology
06:55 How to Build Sales Processes from Scratch
12:28 When and How to do Verticalised Sales Teams
14:15 How to Become World Class as Sales Prospecting and Outbound
17:21 How to Use Proof of Concepts to Win Enterprise Deals
22:04 Enterprise vs. Self-Serve: Both or One and How
30:09 Building a Sales Team from Scratch
37:39 Structuring the Hiring Process
41:14 How Founders F*** Up Hiring in Sales
46:25 Handling Salary and Title Expectations
51:36 How to Run Effective Deal Cycles
57:06:07 How to do Onboarding for New Sales Hires
59:07:48 How to do Post Mortems in Sales Processes
01:04:24 Negotiating Enterprise Deals
01:08:04 Quick Fire Round: Sales Tactics and Strategies
This episode is brought to you by Capchase, helping software and hardware companies close deals while accessing TCV upfront. Learn more at capchase.com/20vc.
