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15min chapter
How to Land Your First $1,000/Month Agency Client. Ep #060
The Koerner Office - Business Ideas, Advice & Deep Dives - TKOPOD.COM
Evolving Business Strategies in E-commerce Advertising
This chapter explores the transformation of a business that transitioned from using Shopify and Facebook ads to becoming a specialized full-service agency. It emphasizes the challenges faced while managing multiple agencies and the importance of focusing on core competencies in social media advertising. The speakers reflect on past decisions regarding diversification versus specialization, suggesting that a concentrated approach could have led to greater success.
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Discover
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