Paisa Vaisa with Anupam Gupta cover image

Closing the Gender Gap

Paisa Vaisa with Anupam Gupta

00:00

The Microphinacs and Women in Microfinance

E chethra, the founder and CEO of e-loyalty.com started a new company to document women's experiences with money in India. She says they wanted to start from young millennial women who were ready for change after generations of being told what to do by their parents. The project is aimed at creating relateability between people across different income groups so that financial services can be more inclusive. "We don't create enough relateability for a diverse set of population," she says.

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