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The Evolution of Max

Motley Fool Money

I'm Not Going to Spend That Money on CNN Plus

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Zaslav: If they nail the interface right out of the gate, then I think it makes it a lot easier for them to go out and find new subscribers. Zazloff said that he called it this grand experiment in chasing subscribers at any cost. He feels like, listen, that was the grand experiment, but that's not the way this needs to be done. This is over. It's more about deliberate content,. identifying with your brands, the audience's desire for whatever those brands may be, and focusing on profitability.

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