This chapter explores the challenges creators face in standing out in the digital landscape dominated by algorithm-driven platforms like TikTok and Instagram. It delves into the pressure to conform to algorithmic demands, the impact on authenticity and creative expression, and the struggle to maintain meaningful connections with the audience amidst growing concerns of burnout. The conversation sheds light on how the pursuit of visibility and followers can compromise the essence of creators' art and message, emphasizing the importance of creating valuable content and genuine audience engagement.