E089: “The acceleration we’ve been waiting for” - Paul from BK Beauty
OPERATORS
Navigating the TikTok Commerce Landscape
This chapter explores the initial success of TikTok Shops and the challenges businesses face due to evolving commission structures and fees. It emphasizes the need for adaptability in online commerce strategies, cautioning against reliance on unsustainable trends while discussing the potential future role of AI and the importance of diversification in channels. The speakers reflect on the competitive nature of social commerce and the ever-evolving relationship between creators, audiences, and platforms like TikTok.
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